Facebook video
Also known as: Facebook upload, Meta video
Video published on Facebook, where the audience is people who already know the rider and the feed behaves differently from a search platform.
Updated
What it means
The audience is social rather than topical. A video reaches friends, family and a local scene first, which makes it the natural place for a session edit and the wrong place for a reel.
Autoplay without sound is the default. A clip has to work silently in the first moments, which is the same constraint a Vertical video (9:16) feed imposes for exactly the same reason.
Reach depends on sharing rather than on search. Nothing finds a video here the way it does on a search platform, so the people who pass it on are the entire distribution mechanism.
How it works in practice
A square or a tall crop uses the feed better. Widescreen works and occupies a strip, where a taller shape from the same edit fills considerably more of a phone screen in the same slot.
Text in the post does the work a title would. A Video description carries the context, since there is no title shown above the player the way a search platform shows one.
Uploading directly beats linking. A native upload plays inline and a link to another platform does not, which decides most of the difference in reach between two identical videos.
What to watch out for
Compression is aggressive. Platform recompression here is heavier than on most platforms, so a detailed action clip loses more here than the same clip would lose elsewhere.
Music rules are enforced here more strictly than elsewhere. The matching system is thorough, and a track that passed on another platform can mute a video entirely on this one without warning.
Nothing is searchable afterwards. A video that performed well is effectively gone within a week, which is why Vimeo or a search platform holds anything that is meant to still be findable later.
How RawClip handles it
The delivered file uploads natively and plays in a feed without preparation, which is what this platform rewards. A vertical or square version from the same sequence is the one worth posting here, since a widescreen edit occupies a strip of the screen.