Cross-posting
Also known as: multi-platform posting, reposting
Publishing the same video on several platforms, which works when each version is prepared for its destination and badly when it is not.
Updated
What it means
One edit rarely suits every platform. Shape, length, captions and the first moments all differ by destination, and posting an identical file everywhere satisfies none of them properly. Each destination has its own shape and its own patience.
The temptation is obvious and the penalty is quiet. Platforms notice material that came from somewhere else, and a visible Watermark on repost is the clearest version of that, since it advertises where the clip came from.
It is a different operation from a re-upload. One publishes in several places; the other publishes the same thing twice, and Re-upload quality loss belongs to the second rather than to this one.
How it works in practice
Export per destination from one finished sequence. A widescreen version and a vertical crop from the same edit is one piece of work, where building two separate edits is two pieces of work for the same result.
Captions and text get placed last for the same reason. Each shape has its own Safe zones, so overlays belong to the export for that shape rather than to the master sequence.
Order matters more than people expect. Publishing to the platform that matters most first, before anything carries another service badge on it, keeps the best version of the file clean and unbranded.
What to watch out for
Downloading from one platform to post on another is the worst version. The file has already been recompressed once, and the second pass turns Platform recompression into something plainly visible in the picture.
Watermarks travel. A clip saved out of one application carries its badge, and the receiving platform treats branded material from a competitor as exactly what it obviously is.
Scheduling everything simultaneously flattens the result. The same video arriving everywhere at once competes with itself, which is the problem Post scheduling exists to avoid in the first place.
How RawClip handles it
One upload produces one finished sequence, and the versions for different platforms are crops and exports of that result rather than separate edits. Asking for a vertical version alongside the widescreen one is the usual way to cover both.