End card
Also known as: outro card, end screen
The final graphic of an edit, carrying a name, a logo or a subscribe prompt, sized and timed for the platform it will play on.
Updated
What it means
An end card is a still that follows the picture. It is not part of the story, which is why it sits after the Closing shot rather than over it. Mixing the two weakens both.
Its job is attribution or action. A rider's name, the filmer's handle, a sponsor logo, or an invitation to watch something else. Choosing one of those is the whole design.
It differs from a Title card in position and in function. One sets up what follows; the other asks for something once the watching is done, which is a different relationship with the viewer.
How it works in practice
Platform behaviour decides the layout. YouTube overlays its own panels on the final moments, so anything important goes in the middle of the frame and inside Safe zones.
Duration is short and deliberate. Three to five seconds is enough to read and little enough that a viewer does not leave before the video technically ends. Retention is measured to the last frame.
It belongs to the export rather than the edit. One sequence can be delivered with a different card per destination, which is simpler than rebuilding the whole Rendering and export each time.
What to watch out for
Vertical formats break the design. A card laid out for widescreen loses its edges in a Vertical video (9:16) crop, so each shape needs its own version rather than a scaled one.
Burned-in text is permanent. A handle that changes, a sponsor that ends or a typo means re-exporting the whole edit, which is an argument for keeping the card simple and the text short.
Long cards are not watched. Anything beyond a few seconds is a measurable drop in Audience retention, and the platform reads that as a reason to show the video less.
How RawClip handles it
A delivered highlight ends on the footage rather than on a graphic, since names, handles and sponsor logos belong to the person rather than to the edit. Adding a card afterwards is one step in any editor and keeps the same sequence usable for several destinations.